UMONG SHAH

Umong is the founder of Fortitude Music and has over 16 years of experience working across the international music industry. His work spans artist management, international consulting, live promotion, conference programming and industry development, with a focus on building long term relationships between artists, organisations and global markets.

Alongside his work with artists, Shah plays a central role in international music conferences. He was the Conference Director of Future Echoes in Sweden and the Songwriting Camp Director for Future Songs, where he programmed panels, booked speakers and coordinated international writers and producers. Through Fortitude Connect he has also helped deliver UK, US and Australian delegations to events such as the Golden Melody Awards in Taipei, while contributing delegates, speakers and programming ideas to Breakout West in Canada, Pro Weekend in Spain and Wide Days in Scotland.

In 2026 Umong joined The Leighton-Pope Organisation in London as an Agent/Booking Assistant. The boutique entertainment agency represents artists at every stage of their careers, from developing talent to arena and stadium headliners, like Micheal Bublé, Billy Ocean, Bilderbuch & The Milk. In the same year he also became Talent Development Programme Manager for Wide Days, working closely with selected showcase artists to help them prepare for the festival and navigate the wider music industry.