STAYING ALIVE
FRI 12 APRIL | THE DRAWING ROOM | 15.40-16.30
IN ASSOCIATION WITH AIM
With advent of downloads and CD burning numerous indies went to the wall, while the majors merged and shed thousands of jobs. We look at how three seminal record companies - Ninja Tune, Sunday Best and Soma - evolved to survive, what it takes to retain a creative core at the heart of a business and whether the 90s really were better for artists and labels.