Simon Williams

A&R Chief, Fierce Panda Records

As live promoter, one-time NME hack, ex-Xfm DJ and head honcho of fierce panda records for 29 years what Simon Williams doesn't know about breaking new bands and shattering indie hearts isn't worth thinking about. His fearsomely honest and gently hysterical 'Pandamonium! How Not To Run A Record Label' book has been the talk of a gobsmacked music industry since its launch last September. "Jaw-dropping" was just the tip of the review iceberg.