Hallie Anderson
Co-Founder, Rareform
Hallie co-founded Rareform in July 2021 with Jessica Page, where she partners with artists, managers, labels, and distributors on marketing, digital, and release strategies, with a focus on artist development and fan growth. At Rareform, she has worked with artists including Ocean Alley, Genesis Owusu, Faye Webster, Julia Jacklin, Royel Otis,The Blaze, and more.
She began her career at AEG Live NW before moving to New York in 2013 to work in tour marketing at Foundations Artist Management. In 2014, she joined Mom + Pop Music, where she spent nearly seven years and rose to Head of Marketing and Co-GM in 2019. During her time there, she led global marketing and release strategies for campaigns including Courtney Barnett, Flume, Alice Merton, Alina Baraz, and Sleater-Kinney.