Fiona Bloom

As a leading music publicist, and her finger on the pulse, Fiona Bloom advises and develops careers for some of the most recognized figures in music and entertainment. In Bloom’s 30+ year career, she has developed an expertise across most major segments within the industry; promotions, publicity, radio, event planning/venue booking, marketing, host, curator, lecturer, and tastemaker.

Fiona was instrumental in bringing Hip Hop to SXSW in the mid-90’s, curated International Hip Hop showcases at CMJ and A3C and did publicity for the first ever Hip Hop Film Festival H2O Odyessey. Billboard Biz even voted her as one of the Top 50 Twitterati and one of the Top Music Industry Characters You Need to Follow.

After working in the music industry for nearly two decades, Fiona founded The Bloom Effect in 2007. Shortly after, she was named Top Consultant/Strategist of the Year by the National Association of Recording Industry Professionals (NARIP). She began to amass an impressive list of entertainment clients such as Blues Traveler, Simple Minds, Raul Midón, The Waterboys, Gangstagrass, Hollis Brown, Five Eight, Talisk, Buddy Red, Bruce Sudano, The Zombies, Jonathan Butler, Anthony David, Tower of Power, Avery Sunshine, Bureau Export, BMG, Mack Avenue, Mascot Records, as well as AntiFragile, among others.

Today, The Bloom Effect has worked with over 2000 artists and has spearheaded over 3,000 events and showcases for artists, authors, fashion labels, and other lifestyle brands. Specifically, The Bloom Effect has carved a prominent space in music and entertainment in New York City and around the world.