Annabella Coldrick

Chief Executive, Music Managers Forum

Annabella joined the UK’s Music Managers Forum in January 2016. MMF is the world’s largest professional community of music managers with over 1300 members based across the UK with global businesses. The MMF campaigns for a fairer, more transparent music industry which operates in the interest of artists and their fans.

In 2020 the MMF launched the LetTheMusicMove campaign supported by internationally successful artists including Little Mix, Olly Murs, Annie Lennox and James, highlighting the barriers and costs that Brexit has caused for artists touring Europe and calling on the UK Government to reopen negotiations to address these. This campaign is now focusing attention on the huge proposed increase in US Visa fees.

The MMF UK has published the respected Dissecting the Digital Dollar series of 5 reports calling for greater transparency in the music industry to ensure artists are fairly paid in the digital age which has informed the recent Parliament enquiry into the Economics of Streaming and influenced the future direction of Government enquiry.

Most recently the MMF has published two groundbreaking reports into the changing business models in Music Management entitled Managing Expectations and a deep-dive report in December 2021 into Writer & Producer Managers. and most recently in Sept 2022 a new text book on Music Management called the Essentials of Music Management.

The MMF is a founder and supporter of the FanFair Alliance campaign which successfully called for restriction of ticket touting (scalping) so that real fans can see their favourite artists. Annabella is also a founder member of EMMA, the European Music Managers Alliance alongside 8 other MMFs across Europe.