Preparing For Sync
Online Workshop

Join us for a pre Wide Days online workshop on Wednesday 10 April (17:00 - 21:00) covering the basic requirements for becoming sync ready (stems, instrumentals, etc), metadata/uploading to Disco, types of sync (eg film, tv, games, trailers, advertising) rights, pitching, how to capitalise on syncs and how to use showcase events as an opportunity. 

Led by music supervisor Paty Carrera, it will also be an opportunity to meet Pam Lewis-Rudden ahead of Wide Days. 

Participants in the workshop will be given priority for submitting a track for feedback as part of the Sync or Swim feedback session at Wide Days.

Schedule:

17:00-17:15
Welcome

17:15-18:00 - Introduction:
What is sync?
Why do composers and rights holders miss out on sync?
What do music supervisors and sync agents do? 
What are the types of sync and what are the key differences.

18:05-18:45 - Essential formats and data:
File versions/preferences and metadata 
What are stems, instrumentals, clean versions (what is unclean)?
What are preferred formats and preferred platforms to submit?
The most suitable platforms for sending music. 
Setting up and using DISCO to pitch
What is metadata in audio files and databases?

19:00-19:45 - Legal
Co-authorship agreements
Co-ownership of recordings
Registering and obtaining ISRC / ISWC numbers
Examples of representation agreements. What is a bad deal?
Key documentation/legal 
Evaluating an opportunity (terms of the licence and financial offer)
Everything you need to provide

19:50-20:10 - Pitching 
How to get access to briefs and best practice for delivering. 
Mails vs. Elevator pitch 
How to use showcases and live shows to secure syncs.  
Relevant information
How to follow up

20:15-21:00 - Capitalisation
Promo and further commercial opportunities on the back of a sync 
How to make yourself easy to find.
Making sense of the data.
Backend royalties, who pays what.

Contact: hello@widedays.com