Sony Music / Red Essential
Christian began working in the music industry in 2012 as an intern at Universal Music specialising in music industry CRM. He worked alongside the digital teams at Island, Virgin EMI, Decca and Polydor in developing tools and strategies to help artists build relationships with their fan bases through their mailing lists and social channels.
He went on to become a Digital Manager for UMC, Universal Music’s catalogue department, leading out successful digital campaigns for artists such as Underworld and The Beatles.
In 2014 he joined the team at Sony Music / Red Essential, where he has helped to develop a new generation of labels and artists as well as delivering campaigns for established artists such as The Cribs, Lower Than Atlantis and White Denim.