Mike Jardine (Rare Management)

Mike qualified as an architect at Edinburgh University before moving into the ski business as Marketing Director of the UK’s then leading outdoor sports supplier. In 1991 he became Chief Executive of the BSSF (British Ski and Snowboard Federation), the National Governing Body, responsible for all activities and Team programmes. This included Team management at two Winter Olympics and four World Championships.

In 1995 he took on the dual role of Alpine Director and Chief Executive, taking direct responsibility for the day to day running of the Alpine discipline programme as well as overall responsibility for all of the Ski Federation’s Olympic sports (Freestyle,Cross Country and Snowboard).

In 1996, whilst still running the Ski Federation, he started to organise the Snowsport and Outdoor Leisure Trade Exhibition (SOLTEX) for the Snowsport Industries of Great Britain Trade Association. This was a means of generating revenue for the team programmes.

He left the BSSF in April 1999 to set up Rare Management with former leading British skier, Lesley Beck. 

Rare Management have organised the award-winning Mountain Bike World Cups in Fort William since 2002, culminating in the delivery of the 2007 UCI Mountain Bike and Trials World Championships. They have also organiised the 2010 Archery World Cup Final, indoor climbing World Cups and World Championships, an annual industry Ski Test in the Alps, the annual Trade Show for snowsports, sports related marketing and promotional campaigns and feasibility sudies for facilities and events.




michael lambert